Janet Cassidy - Janet's Residential Painting
Tell us about yourself
My name is Janet Cassidy. I was born and raised in St. Thomas, Ontario and I am the owner of Janet's Residential Painting. For my University studies, I obtained a Bachelors degree in Science from The University of Guelph, with a major in Animal Science. I have worked in many different roles and in many different fields, but the common themes throughout my work history are physical work, sales, and creativity. The most challenging role for me so far has been being a single parent. Facing the challenges of entering back into the workforce after being home with my daughter brought out the entrepreneurial side of me and pushed me to create work for myself.
Tell us about your business
My business in simple, but it provides a valuable service - Interior Residential Painting. I perform all tasks of the business from generating leads, to consultations in homes, to prepping and painting the walls. My goal is to provide my clients with 'a different experience' through a tradesperson, an experience that leaves the homeowners feeling very satisfied by how the project was carried out. I started Janet's Residential Painting in March 2016, but I have been painting informally for many years. The long term vision for my business is to hire other single mothers who may have barriers to employment; such as availability issues, allowing them to provide for their families.
What led you to start this business?
Based on my family commitments and my availability issues, I found it difficult to gain employment when my daughter started school full-time. On many occasions I would obtain small jobs with tradespeople and I always thoroughly enjoyed it, but on one job in particular I was painting an apartment and I thought "why don't I do this?" I have always been very skilled at painting and very creative with colours. Working at Pier 1 Imports in the past I discovered my love of sales and decorating. The biggest driving factor for starting my own business was being able to make my own hours. I am a hard-worker and very self-motivated and confident in my abilities to learn whatever I need to learn in order to succeed.
As a busy entrepreneur, what do you like to do when you take a break?
When I am not working I am pursuing my passion of yoga and meditation through an organization called The Art of Living. I have been learning yoga, breathing techniques, and meditation that have contributed greatly to my energy level and enthusiasm for life which positively affects both my family and my business. Also, I find that volunteer work is very important for my well-being and creates a nice balance with my work and family commitments.
What advice would you give to someone starting a small business and why?
I would say to anyone considering starting their own business to DO IT! Don't wait until the timing is perfect and everything is neatly aligned, because that will never happen. Be smart, plan, learn, take your time and let it build up-but START! Yes, there are risks involved, but with risks come rewards. Also, be passionate about whatever it is you choose to pursue and the customers/clients will pick up on your enthusiasm and will be eager to support your business.
What’s the best business advice you’ve ever received and why?
The best business advice I received was "Listen, Take Notes, and Serve the Client".
Learn more about Janet's Residential Painting at www.janetspainting.com.