Wednesday, November 29    |   9:00am - 3:00pm    |   Cost: $55 +HST  
(Continental breakfast starts at 8:30 and your lunch is also included!)


On-page SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to improve your online presence!

Is your website easy to find? Does it convey the message and present the user experience that you intended?
To kick start the morning session of this full day seminar, Liz Gray, Faculty of Lawrence Kinlin School of Business will cover Search Engine Optimization tactics that will help drive more qualified traffic to your site.

The afternoon session will include tips to get started with a paid Search Engine Marketing ad campaign to get instant exposure online at the moment your customers are looking for you. This session will leave you with an understanding of how to set up a simple, manageable, and cost-effective AdWords campaign.

Topics include:

• The basics of Search Engine Optimization (SEO)

• Search Engine Marketing (SEM) campaigns using Google tools

• How to recognize common pitfalls and mistakes

• Simple ways to use free web analytics data to improve your web presence 

You will leave this session with practical and manageable tips you can implement right away.

**NOTE: Be sure to include your domain name with your registration for a chance to have your website featured in one of our live "mini-audits". Due to time limitations, only a few websites will be selected.

At the Best Western Lamplighter Inn, 591 Wellington Road

Advance Registration required by Friday, November 24, 2017