You're Online...Do the Search Engines Know it?
Workshop, Best Western Lamplighter Inn
Thursday, March 30 | 9:00am - 3:30pm | Cost: $55 +HST (Lunch included!)
On-page SEO (Search Engine Optimization) to improve your web ranking!
The starting point for most people when looking for a service or product, is to begin with an online search. Search engines (like Google and Bing) provide an opportunity for businesses of any size to generate traffic, leads and sales.
Organic Search Engine Optimization (SEO) is the low-cost option for long-term search engine rankings. It helps search engines understand your site so they can find viewers for you. Whether you do it yourself, or hire someone else to take care of your website, understanding organic SEO basics is vital to your business success.
In this session, Jayme Cousins founder of In House Logic, will help you understand what matters and what doesn’t in the eyes of search engines. He will share often overlooked website basics that can improve your ranking in search engines and bring your site to the top of the list.
- Introduction to search engines and how they work
- What is Organic SEO? Why does it pay off?
- Getting listed in search engines
- Page ranking and how to keep it high
- Writing for search engines and clients
- Keywords, tags and site navigation
- Recent changes to search engines
- The effect of mobile users on search
You’ll leave this session with a better understanding of how search engines work and what you need to do to get your website to the top of the list.
At the Best Western Lamplighter Inn, 591 Wellington Road
Advance Registration required by Friday, March 24, 2017
Upcoming Seminars or Workshops
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In this seminar, Jayme Cousins, founder of In House Logic, will help discover the basics of Organic Search Engine Optimization, recognize pitfalls and common mistakes, learn how to refine your webpage for greater appeal and a premium ranking.