Thursday, March 30    |   9:00am - 3:30pm    |   Cost: $55 +HST  (Lunch included!)

On-page SEO (Search Engine Optimization) to improve your web ranking!

The starting point for most people when looking for a service or product, is to begin with an online search. Search engines (like Google and Bing) provide an opportunity for businesses of any size to generate traffic, leads and sales.

Organic Search Engine Optimization (SEO) is the low-cost option for long-term search engine rankings.  It helps search engines understand your site so they can find viewers for you.  Whether you do it yourself, or hire someone else to take care of your website, understanding organic SEO basics is vital to your business success.

In this session, Jayme Cousins founder of In House Logic, will help you understand what matters and what doesn’t in the eyes of search engines. He will share often overlooked website basics that can improve your ranking in search engines and bring your site to the top of the list.

Topics Include:

  • Introduction to search engines and how they work
  • What is Organic SEO? Why does it pay off?
  • Getting listed in search engines
  • Page ranking and how to keep it high
  • Writing for search engines and clients
  • Keywords, tags and site navigation
  • Recent changes to search engines
  • The effect of mobile users on search

You’ll leave this session with a better understanding of how search engines work and what you need to do to get your website to the top of the list.

At the Best Western Lamplighter Inn, 591 Wellington Road

Advance Registration required by Friday, March 24, 2017