Habib AH, myDeen Education
Tell us about yourself
My name is Habib Abdul-Habib and I was born and raised in Tanzania, a country on the East side of Africa, I immigrated to Canada in 2001 with my family. We had come here to find a better opportunity as well as progress our studies. I attended a local high school in London, Ontario (Lucas Secondary School) and graduated in 2011 at Western University with a degree in Finance. However, my passion has always been working with the Muslim youth and I have dedicated over 5 years of service building programs and creating long-term solutions on how to integrate our Muslim youth with the broader Canadian Society.
Tell us about your business.
myDeen Education stemmed off the Muslim Scouts program which was extremely successful at the London Muslim Mosque. myDeen was launched in 2016 and has been operating for 2+ years. The first product that was introduced to the market was a Monthly Kids magazine for ages 2-4, 5-7 and 8-11, that is delivered to the kids right at their doorsteps. We currently have 13 staff members on board who are committed to see our vision through!
What led you to start this business?
myDeen honestly started as a side project to see if my wife and I can use our skillsets and share it to the broader Muslim audience in Canada. Since Muslim Scouts was a huge success in London and we had a waiting list of kids who wanted to sign up, we thought that we could share our ideas in a magazine format and ship to kids around Canada. Who knew we would be close to 2,000 kids in just 2 years!
As a busy entrepreneur, what do you like to do when you take a break?
Father of 3, all my breaks revolve around doing activities with the kids. The co-founders of myDeen are homeschoolers and spend hours during their day educating their children at home. We also take at least 1-2 trips a month because travelling is a great way for kids to learn about the world around them,so all my free time is dedicated to helping my children become future leaders in the City of London.
What advice would you give to someone starting a small business today?
Starting a business is extremely hard and there is no other way around it. It is not for anyone, but for everyone who is willing to accept the hardships that come along the journey. Think of yourself climbing a mountain without the necessary gear to prepare for your trip – but it requires a leap of faith and discipline to keep going every day. If you do not reach the mountain top, that's fine – you will learn and start again one day.
What's in the future for your business?
My long-term goal is to get myDeen to the hands of over 10,000 kids around the world. We will accomplish this goal in the next 3-4 years as long as we keep pushing foward with our different marketing strategies. My long-term goal as a parent is to have enough time during the day to spend time with my kids. As myDeen grows, hopefully it will allow me to hire staff members who can free up my time. But then again...I don't think I will ever stop, I'll just hop on to another idea :).