Sarah Drimmie, BrowSavvy

Tell us about your business.

Sarah carries 3 microblading certificates and specializes in eyebrow colour and tattoo correction.

BrowSavvy was established in 2016. Since then, Sarah has grown BrowSavvy into 12 prestigious Salon and Spa locations across South Western Ontario including London, Woodstock, Hamilton, Burlington, Oakville, Milton, Dundas, Waterdown and more!

BrowSavvy’s mobile services offered include Microblading, Lash Lift & Tint, Microneedling, Facial Hair Removal and Brow/Lash Lift Certificate Training Programs. Sarah has also recently released BrowSavvy healing brow balm and at-home brow tinting kits. BrowSavvy balm is developed by “Purdy Naturals”, a salve originally developed for tattoo healing.

What led you to start this business?   Was there something that drew or pushed you into being an entrepreneur?

When microblading hit the Canadian market and experienced exponential growth, I took the first opportunity to get involved, with amazing before and after pictures all over social media, I really thought it would be something I could excel at. Looking back, I am so grateful for getting involved when I did, I had a huge head start getting my business off the ground.

I had been in spa sales for four years representing exclusive brands and decided to use my sales experience and connections in the industry to grow BrowSavvy and the beautiful artistry of Microblading.  

What’s the best business advice you’ve ever received and why?

Activity + Tenacity = Results.

When I relax and put things off, I feel it a month later..  So I always do revenue making tasks to bring new potential clients and streams of income. 

What advice would you give to someone starting a small business today?

When a market is oversaturated, do things that set you apart from the competition.. write a blog, teach a complementary class, release a new exciting product that compliments your brand or service!

And don’t forget to leave some time for self care, meditation and exercise, your body and mind drives your motivation and function – take care of it, something I often put off, however, I always feel amazing and on top of my game when I include exercise in my daily routine.

To learn more about BrowSavvy, visit www.browsavvy.ca. 

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