Increasing Your Visibility Online

Thursday, November 28th, 2019   |   9:00 a.m. - 3:00 p.m.    |   Cost: $55+HST  (Only 40 seats available!)
(Enjoy a continental breakfast at 8:30. Check-in will also be open.

Is your website easy to find? Does it convey the message and present the user experience that you intended?
To kick start the morning session of this full day seminar, Liz Gray, Fanshawe Faculty, Lawrence Kinlin School of Business, will cover Search Engine Optimization tactics that will help drive more qualified traffic to your website.

The afternoon session will include tips to get started with a paid Search Engine Marketing ad campaign to get instant exposure online at the moment your customers are looking for you. This session will leave you with an understanding of how to set up a simple, manageable, and cost-effective AdWords campaign!

Topics Include:

  • Learning Search Engine Optimization
  • Search Engine Marketing (SEM) campaigns using Google
  • How to recognize common pitfalls and mistakes
  • Simple ways to use free web analytics data to improve your web presence

Note**Be sure to include your domain name with your registration for a chance to have your website featured in one of our live “mini-audits”. Due to time limitations, only a few websites will be selected.

Advance registration required by Monday, November 25th, 2019